About Me

I’m a graphic designer living in Tel Aviv with a passion for typography and style. I care deeply about building grids and breaking them into beautifully communicative design.

For me, every project opens the door to a new world, the world of the client, his business, his needs and identity. My travel and international experience have thought me that design is culture dependent. It is my goal to learn as much as I can about my client’s world and tailor the best solution for it.

After graduating from Bezalel Academy for Art and Design with B.Des in Visual Communication in 2006, I gained a unique and global professional experience. From corporate identity to magazine layout, I have created school bags for children and covers for leading financial magazines.

Three years of experience in Hong Kong and at a China-based factory has taught me to fully appreciate the role of the designer in collaboration with professionals from related disciplines. This understanding, together with extensive project supervision, has provided me a practical and holistic aesthetic point of view.

So if you are looking for a designer with a pragmatic approach who understands more than just the art of design I would be happy to assist you in finding the right solution for your design needs. Please don’t hesitate to contact me at ronasp@gmail.com